If you aren’t a subscriber to Expresso, than you sure missed out yesterday! But lucky for you, I’m feeling the holiday spirit and would like to share our Season’s greetings email.
No Comments | Posted in Email marketing
Probably not as much as Mark Wyner from Campaign Monitor. We usually test our emails in Outlook, Yahoo, Gmail, Hotmail, and we also occasionally use Lotus Notes and Mozilla Thunderbird. While Mark tests all these, he goes much further by testing in different operating systems (mac, PC & Linux) as well as three different handhelds. If you ever wanted to know exactly how in-depth testing can get, Check out the full article.
No Comments | Posted in Email marketing
A very bright idea I found from a BlueHornet Communications email, at the bottom of the email was a line that read: You were added to our database on May 24, 2006. Find out how. So I clicked the link, and it brought me to a page that looks like this, which told me exactly how and when I opted in: A great idea if you ask me!
No Comments | Posted in Email marketing
This fabulous list is courtesy of Mark Brownlow at the No man is an iland blog. Have you been doing too much email marketing? Check the list to find out…
No Comments | Posted in Email marketing
I will be on holidays next week, so I wanted to get this off my chest before I go! Since testing, measuring and refining is so important in email.. I thought I’d go over some of the most talked about email trends this year (that I noticed at least)
Tips for avoiding being spam in the new year:
Relevancy - What to test:
Getting your emails Delivered:
Hope these will help with your email program for 2007. Have a safe and happy holiday, and here’s to a new year, filled with legitimate, relevant email marketing landing in the inbox!
No Comments | Posted in Email marketing
What are you doing to get into the holiday spirit this season? I admit, here at card we aren’t doing a whole lot - Well let’s say just enough But bv02 - whom we share an office with - has done something very cool! They recorded a Christmas album with local crooner Johnny Vegas. It’s recorded on CD, but also on bv02’s website, with a very cute look! Check it out!
No Comments | Posted in Email marketing
Ok I’ve been suffering from “blogger’s block” for the past week… I just can’t think of anything to blog about. So for your enjoyment, I thought I would compile a list of other great blogs (only a very small sampling of the ones I love):
Don’t stop reading this blog though! I promise I will have some new stuff up soon!
2 Comments | Posted in Email marketing
So a client email was scheduled for this morning, and I logged into the account to make sure it sent off smoothly. It was about 2 minutes after it sent, and so far about 20 people had opened, and of those 20, something like 18 had clicked - that’s 90%!
So, now distracted by this discovery, I stayed there for a few minutes refreshing the stats. And the more people that opened, the more the click rate went down. So what I’m getting at here, is that if you are able to send your email when most of your audience is at the computer with their email application opened, the more click-throughs you will ultimately get.
My theory is - picture this - you are at your desk, working on something, and you hear that satisfying “ping” sound, and you are just dying for a distraction, so you open, read and click. You are engaged in the email.
Now imagine you can pinpoint that “sweetspot” where your audience is looking for that distraction. There are many interesting email studies that examine time of day and day of week sent, but what’s more important to you is how your particular audience behaves. Of course it will probably change from time to time, so be on your feet and test, test, test! I bet you will see improvements!
No Comments | Posted in Email marketing
Is by far Copyblogger. It is always chalked full of great writing advice. And what I especially love about it, is Brian, the author, always uses the technique he writes about in each post. For example this post about writing subheads is so compelling, I was just scanning my RSS reader like I usually do, and the subheads caught my eye so I read the whole article. If you haven’t already, check it out!
No Comments | Posted in Email marketing
This is (I think) a new development in email deliverability - with phishing scams on the rise - that could be affecting your deliverability. In particular, when you place a URL in your email with the text matching the url (e.g. http://www.website.com is the link, and http://www.website.com is also the link text), your email marketing software adds a tracking code (usually something garbled like rs6.net/234swefkjads) and it looks to email clients like a mismatch and you are potentially marked as a “phisher” and your emails could start being blocked and undelivered.
Combat this by NOT using the link URL as the link text.. (eg: instead use “Visit my site”)
Very interesting, and for more tips to ensure your emails aren’t being confused with phishing scams, read the full article by Stefan Pollard over at ClickZ
No Comments | Posted in Email marketing
October 11 - 16, 2008
Las Vegas Convention Center
3150 Paradise Rd
Las Vegas, Nevada, USA
Proud sponsor of "Passport to Prizes" — see us in booth 1654!Carolyn Gardner, Sitebrand's Director of Customer Experience, is hosting an Ask-the-Experts Roundtable at this event. Session Title: e-Marketing: Building a bridge from the landing page to conversion. More >>
