June 30th, 2006 by Kelly Rusk
As Canadians we often get grouped in with the US, and at first glance we are a lot a like, however, when you factor in all the subtleties, we are actually quite different.
For example, our Q1 2006 Email Trends Report showed higher than average open and click-through rates; and I have a feeling WHO we are targeting has a lot do with it. (of course our expertise helps too!)
The marketing special report on marketing to Canadians kind of confirms this:
“Canada is more wired than the US, and our northern neighbors spend more time online than we do.”
After reading the report, I’m fairly curious as to what kind of results Americans companies sending emails to Canadians achieve. I have yet to come across any results. If you know of any, please post a comment, or email me, I’d really like to include a comparison for one of our upcoming reports!
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