Since starting at cardcommunications, I’ve (obviously) done a lot of research about email marketing. One thing I see over and over again, is comments about how email marketing is ever changing, or changing quickly, or it’s different than it used to be, etc., etc., etc.

And of course I always believe it, I mean it wasn’t that long ago you were asking people “Do you have an email address?” instead of “What is your email address?” And you probably remember the first time you recieved an email with a photo attached and felt all warm and fuzzy inside.

But my point here and now is that yes, it’s all changing, but a lot of it stays the same (or at least is chaning s l o w l y… )

What made me think of all this, was I was browsing our monthly e-bulletin archive, when I stumbled across the feature article from the January 2003 issue.

What’s funny is first Carolyn references Quality vs Quantity for lists.. ( see her last post) and then the article goes into content, and how “less is more” (see my post from last week)

Obviously things change, and I think the reasoning in the old article is different than what we say today. For now, let’s all stop freakin’ out because it’s not changing that quickly.