Seth Godin, whose blog I enjoy reading, just published a new book “Small is the New Big” and the best part is you can read bits and pieces from the book here.

I was quickly drawn in by the title - in email marketing we are always preaching “small” - smaller lists, smaller content, etc. and this book seems to apply that to all areas of marketing. I haven’t read the book yet, but judging by the parts I did see, it’s a must read!

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