August 22nd, 2006 by Kelly Rusk
A good article on Media post about improving email creative.
I think often people get carried away with “things that work” overload.
Like for instance, a short, one-screen email usually fares better than a long newsletter format, however that doesn’t mean you should keep the long copy and reduce text size.
Also, use of colour tends to lead the eyes, but overloading your emails can just make it look cluttered and daunting.
I really think many of the tips are based on elements that can really boost your design, but the reality is using them excessively can only hurt.
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