Email deliverability is more important than a lot of people will give it credit for. For example, if you are paying per recipient to have your email delivered to a database of 50,000 and 20% of those names are bouncing - you are wasting a lot of money.

Deliverability can be a challenge, but with a few succinct steps it’s pretty easy to maintain a high deliverability rate.

An article from iMedia addresses this issue and compares in-house solutions to outsourcing.
Check it out…

Of course here at card, if you have the resources to do it in house, but not the expertise, we recommend working with a provider that will work with you to pool as much as your own resources, but providing expertise where needed to get the greatest value and maximum results. but maybe that’s just because that’s how we do it!

Related Posts

• IAB Marketer & Agency Guide to Email Deliverability
• Deliverability Dilemmas
• Switching Email Vendors & Messing with Deliverability