What answers would you get is you asked 50 e-marketers about open rates? Probably 50 different answers - ranging from “opens are the most important metric in an email campaign” to “opens are inaccurate and misleading… forget about them”

Well worry no more… email-marketing-reports.com has put out a quite extensive tell-all about open rates. It’s quite long, but definitely worth the read.

Learn everything about Opens…

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