A fact of life: sometimes you’re incredible email doesn’t get the stellar results you think it deserves.

The people over at the Email Marketing Voodoo blog offer up a few good suggestions and explanations for why that might be.

Here’s a taste:

You missed your mark. Fell flat. Sometimes what an email marketer thinks will be a resounding success isn’t perceived that way by their audience. By learning how to recover quickly can help minimize that damage. Consider building a contingency plan for the following situations:

1. Weak List Targeting

2. Bad Offer

3. Deliverability Problems

Now, go read the full article

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