Bright idea for TOC links in Lotus Notes

If you’ve ever tested emails in Lotus Notes, you know what a pain it can be. Especially for your clickable TOC - since anchor tags will not work - and not only do they not work they bring you to a “404 page not found” error in the browser - which looks like a big mistake.

Two simple alternatives to anchor tags that will work splendidly in all email clients:

1. If your email is short - i.e. doesn’t need much scrolling anyway, link directly to your article jump pages.
2. If your email is long, with more complex content - link to the anchor tags on the browser version of the email (this WILL work in Lotus)

Try it out! I’m not sure exactly how many people are using Lotus, but I’ve seen stats that suggest a lot, so you may want to consider this when creating emails, especially with a B2B audience!

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Posted in Email marketing