I had the opportunity to be in the audience for an Oprah show last year. This is not easy to do and I have my sister-in-law, Marnie, to thank for spending days on the phone, on hold, in her quest for Oprah tickets. Phil Keoghan, of the Amazing Race was a guest on the show and gave us a copy of his book. All in all, a very exciting experience. How does this connect to email marketing? Well, it does!! Oprah has just revolutionized email. Don’t believe me? Check out this recent Jeanniey Mullen article, Oprah Revolutionizes Email. There’s some great statistics that will support what we think…email is a highly effective marketing tool and it is an exciting time for email!

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