Five best practices for unsubscribing

Return Path posted a great article about best practices for the unsubscribe function in your emails.
You should always make the unsubscribe easy to do, and easy to find, because there is absolutely no benefit to “tricking” your subscribers to stay on your list - it just leads to peeved subscribers and spam complaints!

This article is especially timely, given the current YesMail Fiasco, so it’s definitely worth checking out.

Does Your Unsubscribe Process Follow These 5 Best Practices?

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Posted in Email marketing