November 10, 2006 by Kelly Rusk
Ok so this was released a couple weeks ago, and I’ve been so busy spreading the word about it that I forgot to blog about it (oh the irony!!)
If you haven’t had the chance to check it out yet, I urge you to, because there are lots of interesting stats this quarter!
First, we were shocked to see how much better the nonprofit industry does, compared to B2B, B2C/Retail, and Event Planning. Though when we put some thought to it, it makes perfect sense because of a few factors, including the fantastic relationships these organizations have with their databases. Also the way they speak to subscribers is different then most, there’s no hard selling, it’s all about communicating valuable information - that doesn’t mean they don’t get anything out of it though, because many have a “donate” call-to-action somewhere in there, and they do fairly well.
Another very interesting tidbit I found when piecing the data together, is that emails sent in July and August actually outperform those sent in September. It’s interesting because many people (admittedly even us) say to relax email marketing in the summer because people are on vacation, the weather is nice and everyone would rather be outside, etc., etc., etc.,. Well in actual fact, people are not only checking their email, they’re opening more and clicking more! Why? We’ve come up with a few possible explanations:
- Inbox competition is low: Since a lot less email is being sent, people have more time to read the ones they get.
- Less “busy-ness”: In most organizations, the work seems to slow down in the summer giving employees more time to check and read their email.
- We’re all email addicts: Can someone honestly tell me they don’t check their email while on vacation? I mean who likes coming back after a vacation to find 23,904,832,234 new messages in their inbox?
Finally, if you’ve been following past reports, you may notice our deliverability has gone WAY up. No shady cover-ups or dealmaking going on here… The truth is these quarterly reports are an important benchmark for us as a company, and they have helped us identify areas we could improve. We have now implemented email authentication for all of our clients, and we’ve added extra list hygeine strategies above and beyond what our platform uses for optimal results.
So I hope you’ll check out the Q3 Email Trends Report, and bookmark the page for upcoming reports! I’m not making any promises, but I’m hoping for Q4 we’ll have a “year in review” section and I will try to come up with some new interesting perspectives.
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
Relevancy is a pretty hot issue these days. Afterall, when a lot of people think your email is spam (even if they signed up) simply because it wasn’t relevant to them - that’s definitely cause for concern!
Kevin Newcomb over at ClickZ, provides some insight and fantastic stats about email relevancy. If you are not sending personalized, segmented emails you must read! (Even if you do, I recommend reading it)
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
Do you love finding great resources about email marketing, but hate all the legwork of searching for them?
Well, we may have a solution for you! With the help of Google, we’ve created an Email Marketing Resource Search Engine on our website. Basically we’ve taken the best of the best email marketing resources and created a search engine that will only search those websites included. Now you don’t have to worry about getting bad advice!
Get your search on…
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
As email marketers, we’ve always known this! But if you’re looking for more proof, Heidi Cohen over at ClickZ wrote this great article citing that email has an ROI of $57.25 for every dollar spent
Read the full article
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No Comments | Posted in Email marketing
November 9, 2006 by Kelly Rusk
I hope you had the chance to see Click! Weekly this week, including the article about our Q3 2006 Email Trends Report - Which if you haven’t checked out yet, it’s definitely got some interesting stuff.
Don’t care to download the pdf, or read through the whole thing? Then check out the Click! Weekly article and subscribe while you’re there! It’s a great resource.
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No Comments | Posted in Email marketing
November 8, 2006 by Kelly Rusk
Found this interesting piece of news from the email wars blog … E-marketer Yesmail has been ordered to pay upwards of $50,000 for failing to honour unsubscribe requests via reply email.
Basically what that means is a user replied to the original email asking to be unsubscribed (instead of using the unsubscribe function) and the email was missed due to strong email filters.
It’s really a sad situation, since Yesmail did have good intentions, and just goes to show how spam filtering software can do more bad than good sometimes.
Anyway, read the complete article from Computer World
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1 Comment | Posted in Email marketing
November 6, 2006 by Kelly Rusk
I’m sure by now we’ve all seen those pesky ‘pump and dump’ penny stock scams invading our inboxes… Well now there’s a new twist: these emails are meant to look like personal emails sent to the wrong person by accident with “insider” information about specific stocks.
Often, according to the article below, these emails are riddled with spelling and grammar errors so it’s not hard to tell it’s a scam, though I’m sure they are still suckering people in!
Read the article from the Globe and Mail
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No Comments | Posted in Email marketing
November 6, 2006 by Kelly Rusk
Retail Email.Blogspot has put together the most extensive (and maybe the only?) Send to a Friend Benchmark study with some interesting data!
I haven’t had time to read the whole thing, but after a quick scan-over, it definitely looks worthy of a blog post!
Check it out!
RetailEmail.Blogspot: Send to a Friend Benchmark Study
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No Comments | Posted in Email marketing
November 1, 2006 by Kelly Rusk
OK this has been a long time coming, but Alison (our Creative Services Manager) and I moved into a new office that was painted this drab greyish colour… it was a little depressing so we gave it a nice cardcommunications makeover!
Unfortunately I didn’t get any ‘before’ photos, but here is after
The Lovely Alison Garlough
Here is my corner
And finally, the photographer in Alison couldn’t resist a nice artsy shot of our lavalamp…
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No Comments | Posted in Email marketing
October 30, 2006 by Kelly Rusk
I had the opportunity to be in the audience for an Oprah show last year. This is not easy to do and I have my sister-in-law, Marnie, to thank for spending days on the phone, on hold, in her quest for Oprah tickets. Phil Keoghan, of the Amazing Race was a guest on the show and gave us a copy of his book. All in all, a very exciting experience. How does this connect to email marketing? Well, it does!! Oprah has just revolutionized email. Don’t believe me? Check out this recent Jeanniey Mullen article, Oprah Revolutionizes Email. There’s some great statistics that will support what we think…email is a highly effective marketing tool and it is an exciting time for email!
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