The saddest part about being a writer, is EVERYONE thinks they can write. So especially if you are writing for a client, you rarely encounter someone who says
“Well you are the expert, so I’m sure whatever you write is best.”

So where I’m going with this, is I found this great article on the Bad Language blog. “Why good writers (occasionally) produce bad writing.” Sometimes it’s the writer’s fault: tight deadlines, bad working environment etc. and other times it’s dealing with too many editors, corporate speak and so on.

If you’re thinking “What does this have to do with email?” then the answer is EVERYTHING! In email every word is precious and the writing needs to be concise and convincing in order to keep a captive audience. Keep your writing skills sharp!