The importance of the ‘from name’

Do you ever get email from people who haven’t emailed you before, see the name and at first glance think it’s spam?

It seems every time this happens I sort of think in the back of my head “geez that person’s name looks spammy”, but the real issue here is the importance of the relationship between the sender and the recipient. With the high amount of spam these days, any unrecognizable name looks spammy.

For example, if your company name is really familiar to your audience, but specific people in your organization are not, then you should consider using the company name in the from line.

However, if the list is business contacts of one of your sales people, then perhaps his/her name in the from line is most appropriate.

I think people often feel having a person’s name in the from line makes the email more personalized, but if recipients don’t know the name, you’ll quickly be excused as spam.

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Posted in Email marketing