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Sitebrand Talks

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Unless you’ve been living under a rock (and I don’t blame you - with all the cold weather), you’ve probably heard about Outlook 2007 changing it’s email rendering engine from IE to Word - which will mean big adjustments for email marketers who want their emails to appear correctly in the most popular email client!

While there are tons of resources about this floating around - Salima Valji, an emarketer from Microsoft, has posted a great, easy-to-digest guide for designing emails for Outlook 2007. Including links to other great resources, I definitely recommend saving this one!

Check out: Overcoming Outlook 2007: Tips from Microsoft.

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Chris Baggott of ExactTarget, along with Ali Sales of Compendium Software, is publishing a new book about email marketing, Email Marketing by the Numbers. What’s especially interesting about this book is that Chris asked other email marketing bloggers to contribute articles for the book, which are added in every chapter as “What other marketers are saying”. This makes for a good book - shows not only transparency but that other marketers are thinking along the same lines.

Plus I’m sure it helps that all of us bloggers who contributed will be linking to it! The book will be released this spring.

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Marketers in Love with E-Mail

Posted by Kelly Rusk February 14, 2007

Being Valentine’s Day, what better post than one that talks about LOVE!

Other media get more attention, but marketers’ love for e-mail remains strong, according to Datran Media’s annual e-mail study. Asked to choose the most important advertising media they planned to use in 2007, 83% of respondents picked e-mail marketing. Search marketing followed, at 62%, and online video was an also-ran, at 15%.

So how ’bout that! And check out why there’s so much love for email:

For the full story, go to:

http://www.emarketer.com/Article.aspx?1004573&src=article4_newsltr

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As if free labour weren’t enough! Our PR student intern cooked breakfast for our whole office(us, plus our friends at bv02)!

Here he is in action (With special helper Bess)…

Derek, Our student intern cooking breakfast

And here is the rest of us enjoying our breakfast!
cardcommunications and bv02 enjoying breakfast

left to right: Jud (bv02), Jacinthe(bv02), me (card), Scott (bv02), Andrew (bv02), Carolyn (card), Derek(intern extraordinaire). Not in picture: Alison (card)

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Spam: the documentary

Posted by Kelly Rusk February 6, 2007

I’m not joking! This guy, David Manning, made a documentary about spam. I think it comes from Toronto. I’m working on getting myself a copy of it, but I saw an interview with this guy on CBC’s the Hour, and it looks really interesting!

The film includes a history of spam (including an interview with the first person to ever send spam…back in 1978!) Also, Mr. Manning spends time responding to all the spam ads - only to find what we’ve always suspected: None of it works!

More info (and how you can get a copy)…

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This is the article I wrote for the January issue of our monthly e-bulletin Expresso.

It seems 2006 was the year for revamping all the most popular email clients. That makes 2007 the year for email marketers to seriously rework HTML templates for optimal rendering results.

Before you’re in the thick of your 2007 email marketing design strategy, it’s time to get updated on the top 5 email clients and how they’ve changed. Screen shots add to the power of this article! Keep reading…


Read the rest of the article…

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Apple = Spammers?

Posted by Kelly Rusk February 4, 2007

Ok, it’s no surprise that Apple hasn’t exactly perfected the art of email marketing. For instance, Apple was inducted into the RetailEmail.Blogspot: Oopsy Hall of Fame 2006 Inductees, not once, but twice.

Then last week, Apple apparently sent out an email as just that - pure HTML code!

Now this morning, I received an email from Apple with HTML the subject line “Upgrading to Vista? Think Mac.” Now, there was nothing really wrong with the email (Though it was very image-based and missing some alt tags if you want to be picky), but here’s the thing: I’ve never signed up for emails from Apple… In fact I don’t even think I own an Apple product. I’m not sure how they got my email address, and even if I did sign up without remembering ( I doubt it, but I do sign up for lots of stuff) I never got a welcome message or anything acknowledging it.

Bottom line: Apple, call an email marketing expert - a big well-known, and well-liked brand like Apple, can’t be making so many mistakes!

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I have to say, our *just* released Q4 Email Trends Report is my favourite of all of our quarterly reports of 2006…

Why? Well, For years we’ve been telling clients to do bulletins instead of newsletters - pick a focus, keep it short, keep it one screen, don’t make more work than you need to! Some listen to us, and some don’t… But finally, we have the data to back up our big mouths!

In Q4, we split our data by email types, into 5 categories: Newsletter, bulletin, sales/promos, info updates, e-vites and greeting cards. Secretly we all wanted to know the difference between bulletins and newsletters (definitions are in the report, but basically a bulletin is like a digested form of newsletter - 1-3 brief stories, one screen etc.)

And let me tell you, bulletins knocked those long and boring newsletters right out of the park! We’re especially happy for this - because we didn’t make liars out of ourselves… phew!

Of course the data in the report doesn’t mean hard and fast rules - only general guidelines. However, why not try spending less time developing lots of content for newsletter and spend more time strategizing and adding quality to a bulletin. You could even test it out with your list, you might be pleasantly surprised!

Read the Q4 Email Trends Report by card

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