Bulletin vs Newsletter: The short and long of it.

I have to say, our *just* released Q4 Email Trends Report is my favourite of all of our quarterly reports of 2006…

Why? Well, For years we’ve been telling clients to do bulletins instead of newsletters - pick a focus, keep it short, keep it one screen, don’t make more work than you need to! Some listen to us, and some don’t… But finally, we have the data to back up our big mouths!

In Q4, we split our data by email types, into 5 categories: Newsletter, bulletin, sales/promos, info updates, e-vites and greeting cards. Secretly we all wanted to know the difference between bulletins and newsletters (definitions are in the report, but basically a bulletin is like a digested form of newsletter - 1-3 brief stories, one screen etc.)

And let me tell you, bulletins knocked those long and boring newsletters right out of the park! We’re especially happy for this - because we didn’t make liars out of ourselves… phew!

Of course the data in the report doesn’t mean hard and fast rules - only general guidelines. However, why not try spending less time developing lots of content for newsletter and spend more time strategizing and adding quality to a bulletin. You could even test it out with your list, you might be pleasantly surprised!

Read the Q4 Email Trends Report by card

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Posted in Email marketing