Apple = Spammers?

February 4th, 2007 by Kelly Rusk

Ok, it’s no surprise that Apple hasn’t exactly perfected the art of email marketing. For instance, Apple was inducted into the RetailEmail.Blogspot: Oopsy Hall of Fame 2006 Inductees, not once, but twice.

Then last week, Apple apparently sent out an email as just that - pure HTML code!

Now this morning, I received an email from Apple with HTML the subject line “Upgrading to Vista? Think Mac.” Now, there was nothing really wrong with the email (Though it was very image-based and missing some alt tags if you want to be picky), but here’s the thing: I’ve never signed up for emails from Apple… In fact I don’t even think I own an Apple product. I’m not sure how they got my email address, and even if I did sign up without remembering ( I doubt it, but I do sign up for lots of stuff) I never got a welcome message or anything acknowledging it.

Bottom line: Apple, call an email marketing expert - a big well-known, and well-liked brand like Apple, can’t be making so many mistakes!

Posted in Email marketing |

One Response

Says:

February 23rd, 2007 at 1:45 pm

What’s also aweful about Apple’s email practices is they rent lists. I once posted on a disney email I got promoting Tarzan or something and the ability to buy the soundtrack on iTunes…..where did they get my name?

Ticketmaster!

See Post: http://exacttarget.typepad.com/chrisbaggott/2006/07/index.html