Being Valentine’s Day, what better post than one that talks about LOVE!

Other media get more attention, but marketers’ love for e-mail remains strong, according to Datran Media’s annual e-mail study. Asked to choose the most important advertising media they planned to use in 2007, 83% of respondents picked e-mail marketing. Search marketing followed, at 62%, and online video was an also-ran, at 15%.

So how ’bout that! And check out why there’s so much love for email:

For the full story, go to:

http://www.emarketer.com/Article.aspx?1004573&src=article4_newsltr