New email marketing book - Email Marketing by the Numbers
February 22nd, 2007 by Kelly Rusk
Chris Baggott of ExactTarget, along with Ali Sales of Compendium Software, is publishing a new book about email marketing, Email Marketing by the Numbers. What’s especially interesting about this book is that Chris asked other email marketing bloggers to contribute articles for the book, which are added in every chapter as “What other marketers are saying”. This makes for a good book - shows not only transparency but that other marketers are thinking along the same lines. Plus I’m sure it helps that all of us bloggers who contributed will be linking to it! The book will be released this spring.
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