Email users: Smarter than we think they are!
If a spam complaint registers in your email reports, what do you think? I’m sure it’s something along the lines of “that *%#^! Forgot they gave permission and reported me as spam!” Chances are, that’s not the case, at least not according to a just released study by Email Sender & Provider Coalition and partner Ipsos. Melinda Krueger, the “Email Diva” over at Media Post, took a break from the usual Q & A format of her column to address this study - and with good reason, the results are very interesting… “Recipients are now sophisticated users looking for better tools to manage their in-boxes — no longer confused newbies who don’t know the “real” meaning of spam and are afraid to use the unsubscribe feature”.
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