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Sitebrand > New: Email Measurement Accuracy Coalition

Sitebrand Talks

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Jupiter Research has formed the “Email Measurement Accuracy Coalition” – A great move in the email world. If you’ve been following this blog (or our e-bulletin), or any other email marketing resource, you probably know about the lack of standardize metrics.

I encourage you to check out ‘EMAC” and sign up for free membership & email updates!

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1 Comment

at 1:08 on April 18, 2007

Great article and suggestions! – If you havent already read “The Best and Worst of Email Marketing in 2006″ it a good read as well!

 

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