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New: Email Measurement Accuracy Coalition

April 17th, 2007 by Kelly Rusk

Jupiter Research has formed the “Email Measurement Accuracy Coalition” - A great move in the email world. If you’ve been following this blog (or our e-bulletin), or any other email marketing resource, you probably know about the lack of standardize metrics.

I encourage you to check out ‘EMAC” and sign up for free membership & email updates!

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Posted in Email marketing |

One Response


Says:

April 18th, 2007 at 1:08 am

Great article and suggestions! - If you havent already read “The Best and Worst of Email Marketing in 2006″ it a good read as well!

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