As usual, Copyblogger posts a fantastic article to help you write better headlines. I’m sharing this particular post because the advice translates to subject lines as well.
Subject lines can be the crucial difference between someone opening your email, and deleting it right away. Master the subject line, and you’re on your way to e-marketing bliss!
2 Comments
at 2:35 on April 24, 2007
I’d add one more to that list, marketers often fail to preview the subject lines in major email clients to see if it’s being displayed in full.
at 10:55 on April 24, 2007
Great point Roy!