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5 Common headline mistakes & how to avoid them

April 20th, 2007 by Kelly Rusk

As usual, Copyblogger posts a fantastic article to help you write better headlines. I’m sharing this particular post because the advice translates to subject lines as well.

Subject lines can be the crucial difference between someone opening your email, and deleting it right away. Master the subject line, and you’re on your way to e-marketing bliss!

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2 Responses


Says:

April 24th, 2007 at 2:35 am

I’d add one more to that list, marketers often fail to preview the subject lines in major email clients to see if it’s being displayed in full.

Says:

April 24th, 2007 at 10:55 am

Great point Roy!

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