MSN Canada examines Canadian email habits
May 15th, 2007 by
Kelly Rusk
A survey by MSN and Ipsos reveals that Canadians actually prefer email (78%) over snail-mail (28%) because ‘it’s easier’, And 76% of Canadians are creating ‘virtual shoeboxes’ with their email inboxes by archiving these important messages, documents and photos. The survey also highlights some stats from west coast Canada:
- British Columbians have been plugged into email for the longest, with 36% claiming to have had email for over 10 years compared to the national average of 28%, and a rate of 18% in Quebec.
- Three quarters (75%) of British Columbian users have had a Hotmail account for five years or more, compared to just over half (53%) of residents of Atlantic Canada.
- 14% of British Columbians have sent or received wedding announcements via email versus just 6% in Atlantic Canada.
- Similarly, 33% of British Columbians have sent or received baby announcements versus 13% of Atlantic Canadians.
- British Columbians are most likely to have felt the impact of cupid via email, with 42% saying that they have sent or received a love letter online, compared to the national average of 32%.
More information in the news release posted on CCN Matthews.
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