According to this new study from RightNow Technologies and Harris Interactive, segmented and tailored e-mail messages can be a key driver for sales while personalized follow-up can turn a one-time customer into a loyal repeat customer.

Ya no kidding!!! Here’s the skinny:

• 68% of consumers surveyed said they were prompted to browse a web site after receiving an email from a retailer, according to the study.
• 73% said they would appreciate any post-purchase follow-up.

The survey also found that 50% of consumers have increased shopping online “a great deal” or “somewhat” in the past five years. This is great news for all our e-commerce friends!

Oh and 42% said they would prefer to be able to find the answers they need online by themselves if they had a question or needed help during an online shopping experience. HINT: you better make sure you have a good online search tool AND think about web site personalization - more at: http://www.sitebrand.com/solutions_retail.html

“Providing shoppers with easy access to relevant information is critical to the success of any online retailer,” says Greg Gianforte, CEO of RightNow.

The study was conducted online from March 26-28 among 2,873 adults ages 18 and over.

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