June 14th, 2007 by Kelly Rusk
Stephanie Miller of Return Path shares some insight into why people may opt out, ignore or complain about your email.
Bottom line is, you should always set the stage for your subscriber - if you are going to mail more often, or different types of email than initially promised, ask for permission again.
Related Posts
- Does your company REALLY need an e-newsletter?
- Happy Halloween - From the e-team!
- Being Passionate about Email Marketing