Despite rise in spam, Canadians willing to subscribe to email
June 26th, 2007 by Kelly Rusk
It was one of those magical moments - I’m sitting here wondering what to blog about, and this perfect email from Ipsos lands in my inbox - no wonder I love this medium so much…
According to a study by Ipsos-Reid, Even though Canadians have seen an increase in spam messages this year, up 51%, email is still the communications method of choice for 66% of us. Furthermore, two-thirds of Canadian Internet users are willing to provide an email address to companies that ask.
Other highlights include:
- 44% of us agree that we can hardly keep up with the amount of email that we receive.
- After a steady decline since 2003 in the amount of email received by Canadians in an average week, that figure has risen again. Canadians report receiving an average of 206 e-mails per week, a 26% increase over last year and up from a high in 2003 of 197.
- Four-in-five Canadian internet users who have registered at a website to receive e-mail have also deregistered, stating a variety of reasons including a loss of interest (43%); the inability to deal with e-mail volume or no time to read the emails (25%); and, too much junk mail or irrelevant information (22%).
The study’s executive summary is available online, and the full version available for purchase: “Email Marketing 2007: SPAM or Marketing – Do Canadians Know the Difference?“
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