Recently at the Internet Retailer show in San Jose, Elastic Path Ecommerce Software’s Dave Olson and Sitebrand CEO Justin Shimoon discuss strategies for presenting online content with geographical granularity, the real deal on conversion rates, and bottom-line benefits of presenting relevant content for shopper’s tastes – fortified with real-life examples from online retailers.

MP3 File

[Elastic Path’s Dave O chats with SiteBrand CEO Justin Shimoon - photo by Andrew, on Flickr]

This is part of the Get Elastic Ecommerce Blog Podcast series.

PS- Also be sure to check out the Crazy Messed up World of e-Commerce videos on the Get Elastic Blog. They are too funny!