RSS versus email = no comparison
July 25th, 2007 by Kelly Rusk
Many people think RSS and email are alike - or at least direct competitors. However, there are fundamental differences that can make the two channels allies, and not enemies.
The Technology Marketing blog does a great job of explaining the differences. Specifically the first one is the most important (In my opinion):
RSS is a ‘pull’ technology, not a ‘push’. The delivery methodology is at the convenience of the customer and not the marketer. As such, time sensitive or must-see content may be better off being delivered via email than RSS. It’s easy to measure subscribes and unsubscribes via email, but it’s not as easy with RSS unless you have 1 to 1 feeds.
People read your email feed whenever and where ever they want, whereas email you are shoving it right in the inbox. Both work, both have their places, but they aren’t the same.
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