2007 Retail Email Subscription Benchmark Study

Chad White of RetailEmail.Blogspot and the eec has just released the latest Retail Email Subscription Benchmark Study. For any retailer doing email (Ok, so all of you) this is a must read. The report is available free for eec members, and for $179 for non members.

Here are some highlights from the report:

• 28% of retailers offer more than one content selection, with it ranging from two all the way up to the 50 content options offered by Amazon.com.
• Only 3% of major online retailers use a double opt-in subscription process.
• Only 92% of retailers have an email sign-up form or link on their homepage.
• More than 43% of retailers allow customers to sign up for email with one click from their homepage.
• The subscriber’s name (31%) and zip code (18%) were the two most often required pieces of information.
• More over at RetailEmail.Blogspot

Overall, the results look pretty positive for retailers doing what they should with email subscription forms. It’s important to remember: just because your competition does it one way, it doesn’t necessarily make it right! All the more reason you should speak to email experts, and stay up to date on reports such as this one.

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Posted in Email marketing, Kelly Rusk