If you’re interested in European B2C e-commerce trends (particulary the UK, Germany and France) AND you’ve got $695 burning a hole in your pocket, you’ll be very interested in this new report from eMarketer. Some highlights I find especially interesting:
- The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales. But by 2011 their combined market share will drop slightly as smaller European countries provide a new wave of growth.
- In 2006, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion.
- It’s predicted that for the next four years the market will grow at an annual rate of 25%, tripling by 2011 to reach $407 billion.
And who can resist posting this fact-filled chart!


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