It’s a digital world with more and more people hanging out online. We’re not all going to the same places or looking for the same things, but we do have some common e-goals. Perhaps one of the most popular is being able to find what we want quickly. After all, we’re very busy people - ask someone how they are, they’ll likely reply: “busy”. 

This brings me to the point of mass advertising online. The one size fits all mentality. In my opinion, mass advertising is a shot in the dark. Ya ok it works sometimes, but more than often, it’s annoying. In my happy permission-based email marketing world, I would equate mass advertising to the spray and pray tactics that evil spammers use. Yes, I think it’s that bad.

But enter mass personalization, and things look brighter! Suddenly, almost out of nowhere, I’m receiving information that relates to ME! You will too - so don’t worry! Suddenly I’m visiting an e-retail site that recognizes I’m a Canadian shopper and bam, I get hit with a personalized banner saying “We ship to Canada”. How conforting is that! And how much easier is it for me to fill my cart!

The ch-ching of holiday shoppers filling thier carts online is fast approaching. Isn’t it time to start treating these people like they want to be treated? Web personalization technology (like ours here at Sitebrand) makes this easier than you think.

In fact, you might be interested in our white paper called Dynamic Conversion through Segmentation.

BTW, to read more on this fascinating topic, read “Which is Better: Targeted to You or Made by You?” on the Conversation Agent blog.

Related Posts

• Meeting Increased Expectations of Maturing eCommerce Shoppers?
• Does online advertising help offline sales?
• IAB Canada Interactive Roadshow