Bacn. I’ve been resisting mentioning this since I first heard about it a week or so ago, but it just keeps popping up all over the place. Honestly, I was really hoping the word would just die quickly… but I guess not.

Anyway, aside from the silly name (that’s really my problem with it) — the concept actually makes a lot of sense. “Bacn” is the email you receive that you do want, just not right now. It’s not spam, but it’s not an email you look forward to receiving. So as you can imagine, many say email marketing fits into this category. But before you go and get discouraged that your email marketing is comparable to a different kind of fatty breakfast meat, remember as long as you keep it relevant – people will look forward to receiving it!