Why accept low conversion rates?
In the crazy world of online shopping, we typically expect conversion rates to be around 1-3%. That’s really low, so what actions do e-marketers take to correct this? In many cases, they look to increase site traffic, because, hey, 1% of 100,000 is a lot more than 1% of 10,000. Ok, but wouldn’t it make more sense to optimize the site first to raise the rate? Because 5% of 100,000 is definitely a lot more. Not to mention, the cost to increase traffic is always going up.
Guest blogger Khalid Hajsaleh shares insight about “Why do we accept low conversion rates?” over at SEO Scoop.
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Posted in Kelly Rusk, eCommerce
1 Comment
Paul Bradish at 10:01 on August 28, 2007
I agree that 1% - 3% is the typical ecommerce conversion rate range. I always do my best to fully optimize a site before launch or before the re-launch… but as always with web design and marketing, it carries some trial and error than can only be achieved with proper visitor testing.
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