This just in! More than 2/3 of adult mobile users in the US are sending and receiving text messages. This is fascinating news but I’m still not convinced it means we’re all revved up for mobile marketing messages. Nor do I believe it’s going to be a big contender for email marketing - at least not in North America. Some of you surely differ, but with all due respect, this is my post so let me go on.

According to InsightExpress, Gen Y texts the most, but three-quarters of 45-to-54-year-olds can also text. Check out the chart below. Personally, I think we’ve got the kids to thank or blame - depending on your point of view. I’ve actually heard friends (older than me of course) admit they’ve almost been forced to text since that’s how their kids like to communicate. Texting is very much a way of life for our younger generation and this makes it a necessary evil for their parents too. 

If I need to communicate with someone who is not accessible by email (aka without a blackberry) or phone (maybe they’re tied up in a workshop), I will revert to the texting option. It’s quite handy but always my last resort. And when I do text on my blackberry, I feel almost blessed. After all, I’ve got a decent keyboard! 

At the end of the day I think the world would be a better place if we all had a blackberry - it’s your one-stop communications tool!

Forgive me for sounding like a RIM evangelist! I’m just a huge fan of being easy connections!

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