What’s up with the lack of buzz about web personalization?

When compared to email marketing, I swear it’s like the forgotten child. Google email marketing and there’s an endless supply of blogging inspiration. There are studies galore, case studies, trend reports and so on. And these become the catalysts for so much fun discussion, right? Yes, and we love it, right? (Hint: Yes = right answer)

Google web personalization and it’s less of a fairy tale. Perhaps it’s because it’s still not entirely mainstream? Who really knows, but regarless, I’d like a little more inspiration from our publishing friends please! And let’s not forget our analyst friends too! Why don’t more analysts write about the power of web personalization - specifically how it relates to web site experiences, e-commerce and ultimately online conversion?  

I’m not just making this information gap up either. Before posting I did a little Google homework and here are the results:

Search for “Web Personalization” - 1,950,000 results

Search for “Email Marketing” - 379,000,000 results

Not even 2M results for Web Personalization and a whopping 379M results for Email Marketing!  If you’ve got an explanation, I’d love to hear it!

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