Comments on: Enough talk about declining email response rates http://www.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/ e-marketing blog loosely aimed at the eCommerce industry Sun, 04 Jul 2010 08:18:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dj http://www.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/comment-page-1/#comment-51 dj Tue, 06 Nov 2007 20:20:36 +0000 http://blog.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/#comment-51 WOW! That was a lot of words in ALL CAPS!!!! Also, a ton of EXCLAMATION POINTS!!! (fwiw - I agree) dj at bronto WOW! That was a lot of words in ALL CAPS!!!! Also, a ton of EXCLAMATION POINTS!!!

(fwiw – I agree)

dj at bronto

]]> By: Justin Palmer http://www.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/comment-page-1/#comment-50 Justin Palmer Sat, 03 Nov 2007 17:04:47 +0000 http://blog.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/#comment-50 I agree open rates are not the best metric to judge email campaigns by. I've run a/b test in which the open rate of campaign a was better than b, yet b resulted in more conversions. Unless your primiary concern is branding, therefore getting as many eyeballs as possible on your email, conversion rate should be the first concern. I agree open rates are not the best metric to judge email campaigns by. I’ve run a/b test in which the open rate of campaign a was better than b, yet b resulted in more conversions.

Unless your primiary concern is branding, therefore getting as many eyeballs as possible on your email, conversion rate should be the first concern.

]]> By: Persuasive e-Marketing» Blog Archive » Pay-per-click: Gotta pay to play http://www.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/comment-page-1/#comment-49 Persuasive e-Marketing» Blog Archive » Pay-per-click: Gotta pay to play Thu, 01 Nov 2007 19:08:37 +0000 http://blog.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/#comment-49 [...] Enough talk about declining email response rates [...] [...] Enough talk about declining email response rates [...]

]]> By: Trisha http://www.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/comment-page-1/#comment-48 Trisha Wed, 31 Oct 2007 20:26:31 +0000 http://blog.sitebrand.com/2007/10/31/enough-talk-about-declining-email-response-rates/#comment-48 Amen! Amen!

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