Carolyn Gardner of Sitebrand (and this blog of course!) is co-hosting a webinar on Thursday, Nov. 8 at 12 pm EST with eCommerce software provider Elastic Path. Here’s a quick overview:
According to a Forrester report released this year, consumers who buy products featured in email marketing messages spend 138% more than consumers who don’t receive those emails. Helping consumers feel an irresistible love for what you sell or service is the email dream. Making it a reality is the challenge. Learn how to transform tactical email guessing games into strategic email marketing initiatives that keep consumers clicking and converting.

Some of the things we will cover:
• Designing emails so they have impact even when images are turned off
• Motivating customers/prospects to give it up (their email address, that is)
• Making the call to action easy and actionable
• When to send emails and why
• Email content – emphasize what’s new or push the promo?
• Why e-newsletters are DEAD!
Register Now…

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