Forget about going to the gym more or eating healthier in ‘08. That’s what everyone’s going to do. Instead, why not think about integrating your marketing message in ‘08. Way easier, trust me!

What I mean is stop putting your messages and efforts into silos. Cast your net wide by integrating your beloved email messages with personalization.

Take Roots for example. Here’s a company that sent an email campaign with more than just a fab subject line. They actually have a strategy that’s going to go beyond the inbox. That’s right… after compelling people to open the email using the subject line: “Free shipping for lunch”, Roots is going a step further and integrating “time of day” personalization into their web site. So during the various lunch hours across multiple time zones, when Roots knows they’ve got lots of keen shoppers on their site, they will serve up web campaigns that leverage the “free shipping for lunch” call to action.  Yup, just another part of the personalization magic.

More New Year’s Resolution ideas to come!

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