I have been challenged by my fellow Sitebrand bloggers to include a post on the end of year theme, which is entitled “-ate in ‘08”.

Like I think most people would, I opened up a dictionary in one window and Wikipedia in the other, on a quest to find the coolest word that ends in -ate.

That word is defenestrate. A bit of a stretch from a thematic perspective. (Throw your ideas about personalization out the window…..yikes)

I then limited my search to words that apply to the specific slant of my current blog postings, ideally one that would set the stage for the tone of next years posts. Three red bulls later the right word was found.

a·mel·io·rate [uh-meel-yuh-reyt] - to make or become better, more bearable, or more satisfactory; improve; meliorate.

There’s a winner. The purpose of my posts over the last few months, to be continued over the course of ‘08, is to share our take on the emerging discipline of eCommerce. As a firm that has a positive, but disruptive (in a good way) business impact on the companies we work with, Sitebrand plays a key role in changing the way marketers approach their websites.

My new years blogging resolution is to ensure that each post references a new (read low adoption), accessible (meaning any marketer can do it), and profitable (kind of a given) concept that can be used to increase visitor engagement and grow conversions on any web property.

Hopefully next year we will see an ongoing amelioration in marketer owned website initiatives.

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• Final New Year’s Resolution: Celebrate in ‘08