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	<title>Comments on: Death to Personalization</title>
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	<link>http://blog.sitebrand.com/2008/01/14/death-to-personalization/</link>
	<description>e-marketing blog loosely aimed at the eCommerce industry</description>
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		<title>By: dirk shaw</title>
		<link>http://blog.sitebrand.com/2008/01/14/death-to-personalization/comment-page-1/#comment-8161</link>
		<dc:creator>dirk shaw</dc:creator>
		<pubDate>Thu, 06 Mar 2008 03:33:53 +0000</pubDate>
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		<description>great post.. my take is that &quot;personalization&quot; or creating a more personal experience that balances users goals with business objectives is a combination of the ways your decribe above. Then your analytics can inform which tactics is supporting your objectives...</description>
		<content:encoded><![CDATA[<p>great post.. my take is that &#8220;personalization&#8221; or creating a more personal experience that balances users goals with business objectives is a combination of the ways your decribe above. Then your analytics can inform which tactics is supporting your objectives&#8230;</p>
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		<title>By: Saporito</title>
		<link>http://blog.sitebrand.com/2008/01/14/death-to-personalization/comment-page-1/#comment-6323</link>
		<dc:creator>Saporito</dc:creator>
		<pubDate>Wed, 30 Jan 2008 17:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.sitebrand.com/2008/01/14/death-to-personalization/#comment-6323</guid>
		<description>You&#039;d think that personalization would be a given these days, wouldn&#039;t you? Seeing as how much publicity and advertising stems from viral sources, guerilla tactics, social sites and the fact that successful companies put time into making a presence with their consumers through these mediums...

Anyone interested in this may also find http://www.massmailsoftware.com/blog/ worth taking a look at.</description>
		<content:encoded><![CDATA[<p>You&#8217;d think that personalization would be a given these days, wouldn&#8217;t you? Seeing as how much publicity and advertising stems from viral sources, guerilla tactics, social sites and the fact that successful companies put time into making a presence with their consumers through these mediums&#8230;</p>
<p>Anyone interested in this may also find <a href="http://www.massmailsoftware.com/blog/" rel="nofollow">http://www.massmailsoftware.com/blog/</a> worth taking a look at.</p>
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