Is Web 3.0 all about personalization?

According to ReadWriteWeb and Guardian UK it is!

It makes perfect sense. First the web is all about putting up information for people to access (btw here’s a crazy site that shows you what some big sites looked like back in the dinosaur age - aka 1996). Then Web 2.0 (which we’re all familiar with by now.. right?) is all about building interactivity online with your users. Now once that’s established as the norm, next comes personalizing the user’s interactive experience.

As a web personalization vendor, we love to hear this! Blatant self-promotion aside, this actually makes a lot of sense. The cool thing about personalization is there’s many ways -both subtle and obvious- it can be implemented, and the end result is you’re providing your users with exactly what they want.

Imagine, every site you visit displays exactly what you want to see! It’s a fantastic idea, but sadly we’re still a long way off… Just this morning it took two of us to find the shipping policy page on a very popular Canadian online shopping site. To me it seems like a given that shipping info is very important to the average shopper, so why isn’t that info available front and center? Before personalization can be effective, usability has to be perfected.

Now I’m off on a side note, but my point is made. As someone fully immersed in personalization - this prediction is already my reality. Now it’s time to sit back and enjoy the ride.

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Posted in Kelly Rusk, Personalization