It has been a while since my last blog post…and the reason is pretty good.  For the brief time I have had this forum available to talk about eCommerce, it has always been (at least to me) a chance to vent about what a salesperson sees in the market, and provide a unique perspective as well as some education on the ‘whys’ and ‘hows’ of conversion optimization. 

I forgot people internally would read the posts… 

Flash forward to January, where I was approached by management to take charge of growing out and continuing to productize our business support program, the Blueprint to Success. 

I was more than interested, but having been been in sales for 9 years, it still felt like the scene in Lethal Weapon where I was asked to give up my gun and badge.  “Cain, you’re being suspended from sales.  Leave your phone and forecast on the desk!” 

Then I realized the truth of what this job really entails.  I am being given the chance to perform the ultimate solution sale: getting an entire industry to “sign on the dotted line” on changing the way they market within their respective websites. 

Now that sounds like fun. 

In my new role as Senior Analyst, I have three goals:

1)Take all the great knowledge from within Sitebrand and our customers, and continue to build out a truly productized go to market program so all of our new customers can quickly get into the process (and the results) of conversion optimization 

2) Work for ‘Eureka’ moments with all of our customers: There tend to be specific moments in working with Sitebrand where a customer says “Wait, you mean I can do X?  Without help from a developer?  And I can prove it worked?”  A big part of this job will be helping people have, and then replicate, insightful and profitable
Eureka moments. 

3) Create a closer dialog with the market at large about the concepts of Conversion Optimization, Personalization and Actionable Analysis. 

The moral of this story is that while I may have given up a quarterly revenue quota, I took on a new one in regards to selling success into our customers, and selling the industry on Sitebrand’s take on Actionable Analytics. 

Looking forward to working with you. 

Cheers, 

Jim

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