The Retail Council of Canada is having its annual national conference called STORE 2008 this coming June 2 & 3. And the theme is a great one ~ “Loyalty Matters”.

But “loyalty” is one of those interesting words since it means so many things to so many people. Is loyalty all about brand attachment? Or is it about how much a customer spends on the brand? Is loyalty about the entire customer experience throughout their entire lifecycle? Or is it something else?

Well now is your chance to say what you think loyalty is and by doing so, you might just win an all-expense paid trip to STORE 2008… or loads of other great prizes.

Get creative! Ask your friends, talk to your colleagues, and get your business partners involved. Put your thoughts into words, a picture, video or audio – whatever makes you happy – and send them to events@retailcouncil.org by April 16. And of course, share your thoughts here on the blog too! I can’t offer fabulous prizes but I am sincerely interested in your opinions.