Relevance is key: Internet users think it’s all about them!

This is an interesting story from eMarketer, showing adult internet users who believe online content is focused on their own age group. It’s no surprise to anyone that the younger generations think it’s all about them. However, it’s really interesting how overall, more than half of Internet users think it’s all about them!

But what it’s *really* all about is relevance. If you target multiple demographical ranges, you want each to perceive your site as all about them. But wait–our analytics data doesn’t tell us demographic data! (yet?)

Here’s where it gets really cool. You can use your analytics data to discover exactly who your customers are. It won’t be perfectly accurate, but taking the time to understand, and intimately know your customer and you will start to be able to draw logical connections between analytics and demographic data.

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Posted in Kelly Rusk, Optimization, Personalization