Big guns at eMetrics Summit in Toronto
March 14th, 2008 by Carolyn Gardner
For the first time ever, Toronto is host to the Web Analytics Association’s ever-expanding eMetrics Summit. It’s happening March 31-April 2 and featuring some big gun names like Bryan Eisenberg, Jim Sterne, Jim Novo, Mitch Joel, Carolyn Gardner and more. Like how I slipped my name in there? lol
OK, OK, I know I’m not a “big gun” like those guys (wait till I publish a book though), however I will be part of a cool panel debating Campaign Optimization Case Studies. Joining me will be Simon Rodrigue, senior manager e-commerce/interactive marketing at Home Depot Canada and John Hossack, partner at VKI Studios. We’ll be chatting about things like the use of behavioral, A/B and multi-variate testing for the optimization of email, search and online advertising campaigns.
BTW Sitebrand is a Silver Sponsor for eMetrics Toronto….so if you want a 10% discount, just let me know and I might be able to work some magic!
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