Upcoming webinar gets up close and personal with analytics

April 8th, 2008 by Carolyn Gardner

April Webinar

Web analytics data alone won’t improve site performance. But taking action on data-driven insight by personalizing the online experience creates real, measurable impact. According to an Aberdeen Group report* studying the impact of web personalization on Best-in-Class companies: 91% improved conversion, 79% boosted average order size and 62% increased revenue per visit.

To understand how web personalization can make a positive impact your bottom line, join Elizabeth Magill, Sr. Product Marketing Manager, Coremetrics, and Carolyn Gardner, Sitebrand’s Director of Customer Experience for a 29-minute webinar where they’ll share their expertise on:

• The practice of web analytics today and how its role is evolving
• The importance of understanding visitor behavior over time and why
• Analytics-driven web personalization case studies that target shopping cart abandonment, geo-locations, first time visitors, keywords, loyalty and more

Following the webinar, you’re invited to participate in an optional 15-minute Q&A session from 2:30-2:45 pm. We encourage you to email your questions in advance to events@sitebrand.com.

* Register today and get a free copy of the Aberdeen Group report called: “This Time It’s Personal: Making Online Experiences Unique”. (Value: $399.00)

Posted in Carolyn Gardner, Conversion, Customer Experience, Optimization, Personalization, Web Analytics, eCommerce |