We all know it’s hard to be totally objective when reviewing our own web sites. Sometimes the obvious just isn’t so obvious. Sure we can look at our web analytics reports for tons of information but we should never forget the power and insight of the human perspective. Well this is exactly what Practical eCommerce does via Conversion Report Cards. By grading willing web sites, the folks at Practical eCommerce reveal insight on:

• Findability
• Design and Aesthetics
• Ease of Use
• Persuasion
• Promotion
• Safety and Trust

Each section is reviewed, discussed and graded from A-F (Note: they’re not afraid to be brutally honest). An overall GPA is also assigned.

The most recent Conversion Report Card was done for Firststreetonline.com -check it out:

http://www.practicalecommerce.com/articles/710/Conversion-Report-Card:-Firststreetonline.com/ 

Think you can handle hearing the good, the bad and the ugly about your site? Go ahead and request a site grading for you site! It’s simple - just send an email to conversion [ at ] practicalecommerce.com and be sure to share your results with me.

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