Home Depot Digs Earth Day

April 22nd, 2008 by Carolyn Gardner

I’m impressed by all the buzz about Earth Day - TV, radio, newspaper, Google. And it made me wonder how eTailers are responding…

Turns out the Home Depot is all over it. Smack dab on their home page is this:

Earth Day

Then when you click-through, they’ve got plenty of ways we can shop (online or in-store) and feel good about doing our part for the environment. Apparently Home Depot has over 3,300 products to help you save money and energy while reducing environmental stress at the same time. That’s damn impressive. And if you visit the Home Depot today, you can participate in the free tote giveaway, which will reduce 136,411,024 pounds of CO2 per year. That’s equal to taking 13,451 cars off the road permanently! Of course, to do this right, you need to walk or bike to the Home Depot nearest you. Otherwise - gasp - you are not respecting the environment.

It will be interesting to find out the revenue / traffic impact of this Earth Day blitz at Home Depot. I really see all this environmental awareness being such a positive thing for eTailers large and small. On top of fears around a recession and sky-rocketing gas prices, the appeal of shopping online continues to grow. It simply makes a ton of sense.

BTW - thanks to a recent co-presentation I did with Simon Rodrigue at the eMetrics Summit in Toronto, I should be able to track down some numbers for you. Simon just happens to be Senior Manager of eCommerce, Interactive Marketing, at Home Depot (Canada). Stay tuned!

Posted in Carolyn Gardner, Conversion, Customer Experience, Optimization, Social Media, Uncategorized, eCommerce |

2 Responses

Chad White Says:

April 25th, 2008 at 1:07 pm

Among the retailers that I track on my blog, there were 3 times as many emails referencing Earth Day this year over last year–and that’s not counting all the eco-friendly messaging that didn’t explicitly reference Earth Day. I think it’s safe to say that retailers are finally paying attention to the green market.

Carolyn Gardner Says:

April 25th, 2008 at 1:17 pm

That’s a huge spike for sure. And it makes sense that retailers pick up on the importance of being green. Little changes have such huge impact on the environment. And creating awareness about the easy ways to make change is critical. Thanks for sharing your findings. cg