If you check out the home page of Internet Retailer today, you can’t help but notice all the attention on web personalization. In addition to one story featuring Danskin and how they boosted online conversion rates by 56% using Sitebrand’s Retail Marketing Suite, it also lists other awesome success stories. With headlines like these, it’s hard to wonder why only 17% of best-in-breed companies are doing personalization (And I’m not making that number up, request a copy of the Aberdeen Group Report on Personalization for tons of great stats regarding the impact of personalization).

Here are the headlines I’m talking about:   

Danskin.com makes sales jump with personalization tool 

Crutchfield gets personal with shoppers to lift sales and click-throughs

Personalization lifts average order value for Austat’s Golf