Free e-Commerce Webinar on Email Marketing (Co-Presented by Silverpop)

Email marketing is deceptively simple, yet its simplicity is often misused and underused at the same time. That sounds confusing, but let me explain so you’ll see why you absolutely must register for the Sitebrand webinar which is being co-presented with Silverpop on June 26…

The deceptively simple part relates to what most people think is acceptable email marketing. They have a list. They send emails to the list. And that’s where the story ends. There’s very little thought put into the various segments in any given list. And while automation is becoming more of the norm, e-marketers are only scratching the surface in terms of what automation can really mean….when optimized.

So going back to my original statement that email marketing is deceptively simple, yet misused and underused at the same time…I’m referring to the automation piece. Automation is the future of email.  Yes, there’s some up-front thinking to do in terms of what CAN be automated and what SHOULD be automated…but the rewards are high.

If you think you’re doing a good job with your email marketing efforts, we’re ready to prove you wrong. Ok that might be a bit harsh, but we are ready to share some new insight into this ever-popular, increasingly sophisticated (if you dare) marketing channel.

So see where you stand and register today for ”Email Marketing: That was then. This is now.”

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Posted in Carolyn Gardner, Conversion, Customer Experience, Email marketing, Viral Marketing, eCommerce